ICTQual AB Level 6 International Diploma in Marketing and Sales Management

Drive Business Success with ICTQual AB Level 6 International Diploma – Expertise in Strategy, Digital & Sales!

The ICTQual AB Level 6 International Diploma in Marketing and Sales Management is designed for ambitious professionals aiming to advance their careers in the dynamic world of marketing and sales. This globally recognized qualification equips learners with the practical skills and strategic knowledge needed to thrive in competitive business environments. Whether you are a marketing executive, sales manager, or aspiring business leader, this diploma empowers you to excel in planning, implementing, and optimizing marketing strategies while driving sales performance.

Throughout the program, learners gain a comprehensive understanding of marketing principles, consumer behavior, brand management, digital marketing, and sales techniques. The course combines theoretical insights with practical applications, allowing learners to develop the analytical, leadership, and decision-making skills required for real-world business scenarios. By completing this Level 6 Diploma in Marketing and Sales Management, candidates are prepared to lead marketing campaigns, optimize customer experiences, and implement innovative sales strategies that deliver measurable results.

The curriculum also emphasizes advanced topics such as strategic marketing planning, international marketing, marketing analytics, and customer relationship management. Learners explore modern tools and technologies, including digital platforms, social media marketing, and data-driven decision-making, ensuring they are equipped for the evolving demands of the marketing and sales profession.

On successful completion of the ICTQual AB Marketing and Sales Management qualification, graduates gain not only a globally recognized diploma but also the confidence to drive business growth, lead high-performing teams, and influence organizational strategy. This program is ideal for professionals seeking international career opportunities, business owners aiming to enhance their marketing impact, and individuals passionate about developing a leadership role in sales and marketing management.

Embark on this transformative journey and position yourself as a strategic marketing and sales expert with the ICTQual AB Level 6 International Diploma in Marketing and Sales Management.

Awarding Body

ICTQual AB

Study Mode

Online

Qualification Level

Level 6

Completion Time

3-Years

Study Units

36 Mandatory Units

Assessments

Qualification Title	ICTQual AB Level 6 International Diploma in Marketing and Sales Management
Level	Level 6
Total Credits	360
Assessment	Pass or fail Internally assessed and verified by centre staff External quality assurance by ICTQual AB verifiers

To enrol in the ICTQual AB Level 6 International Diploma in Marketing and Sales Management ,applicants must meet the following entry criteria:

Minimum Age

Applicants must be 18 years of age or older at the time of registration.

Educational Background

A recognized Level 5 qualification or equivalent in marketing, business, or management is preferred.
Graduates from related fields such as business administration, commerce, or economics are eligible.
Candidates with substantial professional experience in marketing or sales may be considered even without formal qualifications.

Work Experience

Professionals with minimum 3–6 years of verifiable experience in marketing, sales, or business management are highly encouraged.
Relevant experience may include roles in marketing strategy, digital marketing, brand management, or sales leadership.
Fresh graduates without professional experience are eligible but must complete all 36 mandatory course units and assignments.

English Language Proficiency

Since the course is delivered in English, learners must demonstrate good English communication skills (reading, writing, and speaking).
Non-native English speakers may be asked to provide evidence of proficiency (e.g., IELTS, TOEFL, or equivalent).

This qualification, the ICTQual AB Level 6 International Diploma in Marketing and Sales Management, consists of 36 mandatory units.

Mandatory Units of ICTQual AB Level 6 International Diploma in Marketing and Sales Management

This qualification, the ICTQual AB Level 6 International Diploma in Marketing and Sales Management, consists of 36 mandatory units.

Year 1 – Foundation in Marketing and Sales Management

Principles of Marketing and Sales
Business and Marketing Communication
Consumer Behaviour and Market Research
Fundamentals of Digital Marketing
Marketing Analytics and Data Interpretation
Sales Techniques and Customer Relationship Management (CRM)
Business Economics and Financial Principles
Branding and Promotional Strategies
Professional Ethics and Corporate Governance
Business Law and Regulatory Frameworks
Health, Safety, and Environmental Awareness in Business
Introduction to Project Management in Marketing

Year 2 – Intermediate Studies in Marketing and Sales Management

Strategic Marketing Management
Integrated Marketing Communications (IMC)
Advanced Sales Management and Negotiation
Digital Marketing Campaigns and Social Media Strategy
E-commerce and Online Sales Management
Marketing Research Methods and Reporting
Customer Experience Management
Product Development and Innovation Management
International Marketing and Cross-Cultural Strategies
Marketing Operations and Budgeting
Business Analytics and Performance Measurement
Applied Research Methods in Marketing

Year 3 – Advanced Studies in Marketing and Sales Management

Marketing Strategy and Competitive Analysis
Leadership in Marketing and Sales Teams
Advanced Digital Marketing and Automation
Brand Management and Corporate Identity
Strategic Sales Planning and Forecasting
Global Marketing Trends and Market Expansion
Customer Insights and Behavioural Analytics
Marketing Technology and CRM Systems
Professional Ethics and Sustainability in Marketing
Innovation, Entrepreneurship, and Marketing Business Development
Strategic Project Management in Marketing
Final Year Major Project (Capstone Project)

Upon successful completion of the ICTQual AB Level 6 International Diploma in Marketing and Sales Management, learners will be able to:

Year 1 – Foundation in Marketing and Sales Management

Principles of Marketing and Sales

Understand core marketing and sales concepts and their application in real-world business.
Develop skills to analyse market needs and customer segments.
Apply fundamental sales techniques to achieve business objectives.
Evaluate marketing strategies and their effectiveness.
Gain knowledge of the marketing mix and strategic positioning.

Business and Marketing Communication

Master professional communication strategies in marketing contexts.
Develop effective presentation and reporting skills for marketing purposes.
Apply persuasive communication to influence customer decisions.
Enhance interpersonal skills for team and stakeholder collaboration.
Understand communication channels and media selection in marketing campaigns.

Consumer Behaviour and Market Research

Analyse consumer behaviour and purchasing patterns.
Conduct market research using qualitative and quantitative methods.
Interpret research data to inform marketing strategies.
Apply insights to improve customer engagement and satisfaction.
Develop skills in designing and implementing surveys and focus groups.

Fundamentals of Digital Marketing

Gain practical knowledge of digital marketing channels and tools.
Understand search engine optimization (SEO) and online advertising.
Develop content marketing strategies for digital platforms.
Apply social media strategies to increase brand visibility.
Monitor and evaluate digital marketing campaign performance.

Marketing Analytics and Data Interpretation

Analyse marketing metrics to assess campaign effectiveness.
Use data to support decision-making and strategy development.
Develop competency in marketing analytics tools and software.
Interpret consumer and sales data to identify trends.
Apply insights to improve targeting and customer acquisition.

Sales Techniques and Customer Relationship Management (CRM)

Understand modern sales strategies and techniques.
Develop skills to build and maintain strong customer relationships.
Apply CRM tools to track and manage customer interactions.
Analyse sales performance and identify areas for improvement.
Implement strategies to enhance customer retention and loyalty.

Business Economics and Financial Principles

Understand basic economic principles relevant to marketing and sales.
Analyse financial statements and budgets for marketing planning.
Apply cost-benefit analysis to marketing initiatives.
Interpret market trends in relation to economic factors.
Gain skills to make financially informed marketing decisions.

Branding and Promotional Strategies

Develop brand identity and positioning strategies.
Plan and implement promotional campaigns to enhance brand awareness.
Evaluate the impact of branding on customer perception.
Apply creative marketing techniques for product promotion.
Understand brand equity and loyalty measurement methods.

Professional Ethics and Corporate Governance

Understand ethical considerations in marketing and sales practices.
Apply corporate governance principles to marketing decisions.
Identify and address ethical dilemmas in business contexts.
Promote transparency and responsibility in marketing campaigns.
Integrate sustainability and ethical practices into marketing strategies.

Business Law and Regulatory Frameworks

Understand legal frameworks impacting marketing and sales activities.
Apply compliance requirements in advertising, sales, and consumer rights.
Evaluate contracts, agreements, and regulatory policies in business.
Develop awareness of intellectual property and data protection laws.
Mitigate legal risks in marketing and sales operations.

Health, Safety, and Environmental Awareness in Business

Understand workplace health and safety requirements in marketing operations.
Promote environmental sustainability in marketing campaigns.
Apply risk assessment techniques to business practices.
Develop awareness of regulatory compliance for environmental policies.
Implement strategies for sustainable business operations.

Introduction to Project Management in Marketing

Gain foundational knowledge of project management principles.
Plan, execute, and monitor marketing projects effectively.
Apply project scheduling and resource management techniques.
Use tools to track project milestones and deliverables.
Develop skills to manage teams and ensure project success.

Year 2 – Intermediate Studies in Marketing and Sales Management

Strategic Marketing Management

Develop and implement strategic marketing plans aligned with business goals.
Analyse competitive markets to identify growth opportunities.
Apply segmentation, targeting, and positioning strategies.
Evaluate the effectiveness of marketing strategies using performance metrics.
Enhance decision-making skills in strategic marketing initiatives.

Integrated Marketing Communications (IMC)

Understand the principles of integrating multiple marketing channels.
Develop cohesive campaigns across digital, social, and traditional media.
Measure campaign effectiveness and optimize communication strategies.
Enhance brand messaging consistency across platforms.
Apply IMC techniques to increase customer engagement and ROI.

Advanced Sales Management and Negotiation

Master advanced sales techniques and negotiation strategies.
Develop skills to manage high-performing sales teams.
Analyse sales performance and set targets effectively.
Implement customer-centric approaches to maximize revenue.
Apply strategic negotiation methods in B2B and B2C environments.

Digital Marketing Campaigns and Social Media Strategy

Design and execute effective digital marketing campaigns.
Use social media platforms for brand promotion and customer engagement.
Analyse campaign metrics and adjust strategies for optimization.
Apply content marketing techniques to increase online visibility.
Develop skills in digital advertising, SEO, and PPC campaigns.

E-commerce and Online Sales Management

Understand the principles of e-commerce operations and strategies.
Manage online sales channels and platforms effectively.
Analyse customer behavior and optimize online user experience.
Develop pricing, promotion, and inventory strategies for e-commerce.
Evaluate performance using analytics and KPIs for online sales growth.

Marketing Research Methods and Reporting

Conduct primary and secondary market research efficiently.
Analyse data to identify market trends and consumer insights.
Prepare professional marketing research reports for decision-making.
Apply quantitative and qualitative research methodologies.
Present actionable recommendations based on research findings.

Customer Experience Management

Understand the customer journey and touchpoints in marketing.
Implement strategies to enhance customer satisfaction and loyalty.
Analyse feedback to improve service and product offerings.
Develop customer retention programs using CRM insights.
Measure and optimize customer experience performance metrics.

Product Development and Innovation Management

Apply strategies for successful product design and launch.
Understand innovation management principles in marketing.
Evaluate market needs to guide product development decisions.
Implement lifecycle management for new products.
Enhance skills in cross-functional collaboration for product innovation.

International Marketing and Cross-Cultural Strategies

Analyse global markets and develop international marketing strategies.
Understand cultural differences in marketing approaches.
Adapt marketing campaigns to international regulations and consumer behavior.
Develop skills in global brand positioning and expansion.
Evaluate international market entry strategies and performance.

Marketing Operations and Budgeting

Plan and allocate marketing budgets effectively.
Monitor operational efficiency of marketing campaigns.
Apply cost management techniques to maximize ROI.
Analyse resource utilization for marketing operations.
Develop skills to optimize campaign performance and spending.

Business Analytics and Performance Measurement

Apply analytics to evaluate marketing strategy effectiveness.
Use data-driven insights to enhance marketing decisions.
Develop KPI frameworks for monitoring business performance.
Interpret performance metrics to identify improvement areas.
Apply predictive analytics for sales forecasting and strategy planning.

Applied Research Methods in Marketing

Conduct applied research to solve real-world marketing problems.
Analyse case studies and implement evidence-based strategies.
Develop practical skills in data collection, analysis, and reporting.
Apply research findings to enhance business decision-making.
Present research outcomes in professional marketing contexts.

Year 3 – Advanced Studies in Marketing and Sales Management

Marketing Strategy and Competitive Analysis

Develop advanced marketing strategies to gain competitive advantage.
Conduct detailed competitor analysis and market intelligence.
Apply strategic frameworks to solve complex marketing challenges.
Evaluate strategic decisions through data-driven insights.
Enhance skills in long-term marketing planning and execution.

Leadership in Marketing and Sales Teams

Develop leadership skills for managing marketing and sales teams.
Implement team motivation and performance improvement techniques.
Apply conflict resolution and communication strategies.
Lead cross-functional teams for marketing project success.
Enhance decision-making and strategic thinking in team management.

Advanced Digital Marketing and Automation

Implement automated marketing systems to streamline campaigns.
Analyse digital marketing performance using advanced tools.
Develop targeted campaigns using AI and marketing automation platforms.
Optimise customer acquisition and retention strategies.
Apply advanced digital techniques to maximize ROI and engagement.

Brand Management and Corporate Identity

Develop and maintain strong corporate branding strategies.
Analyse brand equity and implement brand positioning techniques.
Ensure consistent brand messaging across multiple channels.
Manage brand reputation and stakeholder perception.
Apply strategies for long-term brand sustainability and growth.

Strategic Sales Planning and Forecasting

Develop long-term sales strategies aligned with business objectives.
Apply sales forecasting and pipeline management techniques.
Analyse market trends to optimize sales performance.
Implement metrics-driven approaches for sales target achievement.
Enhance decision-making for sales growth and revenue optimization.

Global Marketing Trends and Market Expansion

Analyse global marketing trends and emerging opportunities.
Develop strategies for market expansion and international growth.
Adapt marketing approaches to diverse cultural and regulatory environments.
Evaluate global consumer behavior and market segmentation.
Apply insights to optimize international marketing campaigns.

Customer Insights and Behavioural Analytics

Apply advanced analytics to understand consumer behavior.
Interpret customer data for actionable marketing strategies.
Use predictive models to forecast customer needs and trends.
Implement data-driven personalization for enhanced engagement.
Develop skills in consumer segmentation and targeting.

Marketing Technology and CRM Systems

Master the use of marketing technology platforms and CRM systems.
Implement strategies to enhance customer relationship management.
Analyse CRM data to improve customer acquisition and retention.
Develop automated marketing workflows for efficiency.
Measure the impact of marketing technology on business outcomes.

Professional Ethics and Sustainability in Marketing

Apply ethical principles to marketing and sales practices.
Develop sustainable marketing strategies aligned with corporate responsibility.
Address ethical dilemmas in global marketing contexts.
Promote transparency and accountability in campaigns.
Integrate sustainability initiatives into marketing and brand strategies.

Innovation, Entrepreneurship, and Marketing Business Development

Develop entrepreneurial skills for launching marketing ventures.
Apply innovative strategies to enhance business growth.
Analyse market opportunities for new products or services.
Implement creative marketing solutions for competitive advantage.
Enhance skills in strategic business development and marketing innovation.

Strategic Project Management in Marketing

Plan and execute complex marketing projects strategically.
Apply project management methodologies to meet objectives and deadlines.
Manage resources, budgets, and stakeholder expectations.
Evaluate project outcomes using KPIs and performance metrics.
Develop leadership skills for cross-functional project teams.

Final Year Major Project (Capstone Project)

Conduct a comprehensive marketing research or implementation project.
Apply knowledge and skills gained throughout the diploma.
Develop strategic solutions to real-world marketing challenges.
Present findings professionally to academic and business audiences.
Demonstrate competency in analytical, strategic, and managerial skills.

This diploma is designed for ambitious professionals, entrepreneurs, and graduates seeking to enhance their expertise in marketing, sales, and business management. It equips learners with advanced skills to thrive in competitive markets, improve strategic decision-making, and lead marketing initiatives globally.

Aspiring Marketing Professionals

Individuals looking to build a strong foundation in marketing and sales management.
Graduates aiming to enter marketing, advertising, or digital marketing roles.
Professionals seeking knowledge of consumer behavior, branding, and analytics.
Learners wanting to develop skills in marketing strategy and campaign planning.
Those aiming to gain practical experience in digital marketing and CRM systems.

Sales and Business Development Executives

Sales professionals seeking advanced techniques in negotiation and relationship management.
Individuals aiming to lead high-performing sales teams.
Professionals looking to improve sales forecasting and strategic planning skills.
Those seeking to align sales operations with marketing strategy.
Executives aiming to enhance customer acquisition, retention, and loyalty.

Entrepreneurs and Start-up Founders

Entrepreneurs planning to launch or grow their own business ventures.
Individuals seeking knowledge in marketing, branding, and business development.
Founders aiming to implement innovative marketing strategies.
Professionals wanting to develop skills in digital marketing and e-commerce.
Learners looking to understand global marketing trends and market expansion.

Digital Marketing Specialists

Professionals aiming to master SEO, social media, and online advertising.
Individuals looking to plan and execute effective digital marketing campaigns.
Learners seeking to implement marketing automation and CRM systems.
Those aiming to analyse digital marketing performance metrics and KPIs.
Professionals wanting to integrate advanced analytics into marketing strategy.

Business and Marketing Managers

Mid-level managers seeking to enhance leadership skills in marketing teams.
Professionals responsible for strategic planning and brand management.
Individuals aiming to optimize marketing operations and budgeting.
Managers looking to implement integrated marketing communication strategies.
Those seeking to improve decision-making using marketing analytics.

International Marketing and Sales Professionals

Professionals working in multinational organizations or global markets.
Individuals seeking cross-cultural marketing and sales strategies.
Learners wanting to understand international marketing regulations and trends.
Professionals aiming to expand business operations globally.
Those seeking advanced skills in global branding and customer insights.

Career Changers Seeking Marketing Expertise

Individuals from other industries aiming to transition into marketing or sales roles.
Professionals seeking formal recognition through an internationally accredited diploma.
Learners wanting to gain skills in strategic marketing and project management.
Those aiming to develop analytical, leadership, and communication skills.
Career changers seeking opportunities in digital marketing, brand management, or business development.

As an approved centre of ICTQual AB, we provide learners with a globally recognized pathway to achieve the Level 6 International Diploma in Marketing and Sales Management.

Route 1: Experienced Professionals

This route is designed for individuals with at least 6 years of verifiable work experience in marketing, sales, or business management.

Recognizes prior professional experience and industry knowledge.
Allows exemption from completing all 36 assignments.
Learners demonstrate competency through a combination of portfolio submission, case studies, and practical evidence.
Focuses on strategic application of marketing and sales skills in real-world environments.
Enables experienced professionals to fast-track certification without repeating foundational modules.
Ideal for senior marketing managers, business development executives, and entrepreneurs.

Route 2: Fresh Candidates

This route is intended for fresh graduates or individuals new to marketing and sales who do not have extensive industry experience.

Requires successful completion of all 36 mandatory assignments across three years of study.
Provides structured learning covering foundational, intermediate, and advanced marketing and sales concepts.
Includes practical projects, case studies, and the final capstone project to demonstrate competency.
Equips learners with comprehensive skills in digital marketing, branding, analytics, and strategic sales management.
Ensures full mastery of international standards in marketing and business practices.
Ideal for learners seeking a career start or professional development in marketing, sales, and business management.